Butter Bar & Kitchen

Project Scope

This project involved designing a large-scale advertising banner for Butter Bar & Kitchen to be displayed in Leddy Arena. The scope focused on creating a visually engaging layout using pre-existing brand assets, ensuring the design translated effectively at a large format.

Research

I analyzed effective sports arena and public venue signage, focusing on clarity, hierarchy, and quick readability from a distance. Additional research considered the existing brand identity of Butter Bar & Kitchen, ensuring the layout remained consistent while enhancing visual impact.

Challenge

The challenge was to create a bold, eye-catching banner within the constraints of pre-existing assets while ensuring it remained highly legible at a distance.